The Issue Of Affordable Housing - 1256 Words

On the 9th of December of 2014, I attended a San Jose City Council meeting in the council chambers in the San Jose City Hall. The topic of discussion was the issue of affordable housing in San Jose. There are nearly 5,000 homeless people in San Jose. There are thousands more on waiting lists for affordable housing, some using more than 50 percent of their daily income for rent, or in danger of losing their homes. Homelessness impacts our community, our environment, and our homeless neighbors. Addressing the issue of homelessness is a constant battle between respecting the rights and also meeting the needs of the homeless individuals. This was continuously brought up during the City Council meeting. The members were discussing the†¦show more content†¦The City Council members eventually voted to keep the funding towards housing and not to divert it to transportation. Homelessness is a very complex issue that affects the community from an economic and a social perspective. Homelessness and poverty are inevitably linked. Poor people are frequently unable to pay for housing, food, childcare, healthcare and education. The primary cause of homelessness though is the lack of affordable housing and the limited scale of housing assistance programs. â€Å"Often, poor people can afford to live only in inadequate housing-housing that is unsafe or broken down in a way that degrades the life and dignity of the residents.† (Windley-Daoust, 207). The growing gap between the number of affordable housing units and the number of people needing them has created a housing crisis for the less fortunate. Operating shelters, medical services, day centers and so on cost a lot of money and generally, funding for these programs come from taxpayer dollars and private donations. Many though go unfunded and many homeless are forced to find other methods to meet their needs. Since most communities do not have enough resources to give adequate shelter to the homeless, they will be ultimately forced to find alternate places to sleep and live. This could be behind buildings, benches, doorways of businesses and this can cause pollution within public areas. According to the National

A Rose For Emily By William Faulkner - 1138 Words

â€Å"It is his privilege to help man endure by lifting his heart, by reminding him of the courage and honor and hope and pride and compassion and pity and sacrifice which have been the glory of his past.† With these words, American author William Faulkner described the duty of an author in his Noble Prize acceptance speech. Under further examination of Faulkner’s works, one would expect to find that he followed his own job description. However, two of his most well-known short stories seem to be contradicting. Neither â€Å"A Rose for Emily† nor â€Å"Barn Burning† is uplifting because the protagonists struggle with their communities, loyalty to their fathers, and death. In the first place, both of these stories are discouraging because the protagonists struggle with their communities. For example, Emily Grierson in â€Å"A Rose for Emily† is at odds with the people of her town because they view her as a relic of the past. Faulkner recounts how nearly the entire town of Jefferson attended Emily’s funeral, and he adds that, for the men, it was out of respect for a ‘fallen monument’ (96). This diction that Faulkner employs exemplifies the conflict between the townspeople and Emily, as they viewed her as a part of the past. Likewise, Abner and his family in â€Å"Barn Burning† are social outcasts as poor sharecroppers, and they struggle to fit in. Faulkner notes when Abner is on trial for burning another man’s barn, the judge is not able to convict him exactly but advised him saying, â€Å"Leave thisShow MoreRelatedA Rose For Emily By William Faulkner923 Words   |  4 PagesA Rose for Emily; A Tale of The Old South William Faulkner was born in New Albany, Mississippi in 1897 but lived most of his life in Oxford, a small town nearby. After dropping out of high school then briefly joining the Canadian Air Force, he returned home and completed three terms at the University of Mississippi (Fulton 27). During his early twenties Faulkner spent time in New Orleans and Europe before returning to Oxford and publishing his first book of poems. In 1929 he married Estelle FranklinRead MoreA Rose For Emily By William Faulkner1729 Words   |  7 PagesJune 24, 2015 â€Å"A Rose for Emily† In every neighborhood there is always that one house that is a mystery to everyone. A house that everyone wants to know about, but nobody can seem to be able to dig up any answers. It’s the type of place that you would take any opportunity or excuse to get to explore. The littler that is known, the more the curiosity increases about this mysterious place or person. In the short story â€Å"A Rose for Emily† by William Faulkner, this mysterious person is Emily Grierson, andRead MoreA Rose For Emily By William Faulkner949 Words   |  4 PagesIn William Faulkner’s â€Å"A Rose for Emily† it is clear how Emily’s gender affects how the individuals in the town perceive her. Emily’s gender particularly affects how men understand her. Throughout the whole piece Emily is seen as a helpless individual who is lonely and has suffered losses throughout her life. When the reader reaches the end of the story the actions that Emily has taken is unexpected because of the way she is perceived by the narrator. In the beginning of the story, when the wholeRead MoreA Rose For Emily By William Faulkner1577 Words   |  7 Pagesâ€Å"A Sarah Markins Dr. Bibby ENG 107 February 11, 2015 â€Å"A Rose for Emily† by William Faulkner â€Å"A Rose for Emily†, written by William Faulkner in 1931, follows a series of peculiar events in Miss Emily Griersons life. Written in third person limited, Faulkner utilizes flashbacks to tell of the period between the death of Emily’s father and her own passing. Split into five short sections, the story starts out with the townspeople of Jefferson remembering Emily’s legacy and how each new generation ofRead MoreA Rose For Emily By William Faulkner1552 Words   |  7 PagesRyan Dunn Mrs. Williams English 11 March 11, 2016 In the short story â€Å"A Rose for Emily† by William Faulkner, the reader is given a glimpse of the internal conflict of the main character, living in the past, and the involvement of an over involved society causing the reader to look into the consciousness of an individual haunted by a past and lack of a future. The story is set in a post-Civil War town in the South. He is able to give the reader a glimpse of the practices and attitudes that had unitedRead MoreA Rose For Emily By William Faulkner1507 Words   |  7 Pages1897, William Cuthbert Faulkner was born in New Albany, Mississippi. He stands as one of the most preeminent American writers of the twentieth century. His literary reputation included poetry, novels, short stories, and screenplays. Faulkner won two Pulitzer Prizes for Fiction and the Nobel Prize in Literature. â€Å"A Rose for Emily† is a short fascinating story written by William Faulkner and it was his first short story published in a national m agazine. The story involved an old woman named Emily GriersonRead MoreA Rose For Emily By William Faulkner883 Words   |  4 PagesIn the timeless classic, â€Å"A rose for Emily† by William Faulkner we are introduced to Emily Grierson, a matured sheltered southern woman; born to a proud, aristocratic family presumably during the American Civil War. Through out the short story William Faulkner uses many literary devices such as symbolism, metaphors and allegory to play with â€Å"time† and how time reflects upon his main character Emily Grierson. Emily being one who denies the ability to see time for what it is linear and unchangeableRead MoreA Rose For Emily By William Faulkner1270 Words   |  6 PagesWilliam Faulkner’s short story â€Å"A Rose for Emily† thoroughly examines the life of a strange woman name Emily Grierson who lives in the town of Jefferson. If we examine â€Å"A Rose for Emily† in terms of formalist criticism, we see that the story dramatizes through setting, plot, characterization, and symbolism on how Miss Emily’s life is controlled by a possessive love she had for her father and lover. William Faulkner uses Emily’s life as the protagonist to examine from a formalist aspect. In orderRead MoreA Rose For Emily By William Faulkner1780 Words   |  8 PagesIn 1930, William Faulkner wrote a five-part story entitled â€Å"A Rose for Emily† that follows the life of a young woman named Miss Emily Grierson. Faulkner sets his story in the Old South, soon after the ending of America’s Civil War, and represents the decaying values of the Confederacy (Kirszner Mandell, 2013a, p. 244). One of these values which the text portrays quite often in â€Å"A Rose for Emily†, is the patriarchal custom of society viewing men as having more importance than their female counterpartsRead MoreA Rose For Emily By William Faulkner1277 Words   |  6 PagesMiss Emily Grierson, the main character in the strange short story â€Å"A Rose for Emily† written by William Faulkner. It would be best to examine her in a mental capacity as well as the circumstances that may affect her. Throughout the story, Miss Emily’s unpredictable and eccentric behavior becomes unusual, and the reader, like the townspeople in the story, is left to speculate how Miss Emily has spent years living and sleeping with the body of Homer Barron. An important quote from the story was that

Unilodge Company for Digital Marketing- myassignmenthelp.com

Question: Discuss about theUnilodge Company for Digital Marketing. Answer: Introduction Unilodge is one of the leading providers of accommodation facilities to students with more than 60 properties, across countries such as Australia and New Zealand. Unilodge is owned privately and mostly specialises in professional operations and management of various properties located within the university or areas close to the universities across Australia and New Zealand. Strategies for market targeting, positioning and branding Unilodge Company employs proper marketing strategies to identify available target markets and to come up with a marketing mix that helps in winning the trust of its potential customers. Market targeting involves dividing a market into segments and the concentration on one segment (Hulse, Martin, James Stone, 2018). Unilodge mainly targets students learning in various universities in Australia and New Zealand and who need accommodation while pursuing their studies. Also, Rowley, Costello, Higgins, Phibbs (2014), explains that market positioning is a strategy used by companies to develop a position in the customers minds. For example, Unilodge has been well-known by the students to provide quality accommodation services at affordable prices. The company makes its accommodation facilities to reflect the lifestyles of the university students as a way of developing customer preference. Furthermore, Branding involves creating a unique name and image for a product (Parameswaran Bowers, 2014). Unilodge has developed a strong brand for its services. It has been known by the students for providing quality housing at affordable costs. Market segmentation Market targeting Product positioning Involves identifying bases for segmentation The company evaluates the potential and also the commercial attractiveness of each segment The company comes up with a detailed product positioning for the selected markets Determining and coming up with some essential characteristics of each market segment identified. The company then selects one or more segments from the potential segments The company then develops a marketing mix for each of the potential chosen markets. Unilodge mainly deals with university students who need accommodation services as a market segment. Unilodge targets university students around Australia and New Zealand who need accommodation while pursuing their studies Unilodge has developed a strong brand as a company which provides quality accommodation services at affordable prices. Marketing mix of the company Unilodge Company uses the marketing mix to enhance the effectiveness of the services offered by the company. The marketing mix involves an overall combination of various factors that can be controlled by the company to motivate the customers to buy the products offered by the company. The marketing mix of Unilodge Company involves; Product: This mainly refers to the companys market offer (Khan, 2014). It is the item that is produced by the company to satisfy the needs of a particular targeted group of people. The company provides accommodation services as the product in the marketing mix. A product in the marketing mix of the company has a life cycle which involves growth, maturity and sales decline phase. Price: This refers to the amount paid by the clients to enjoy the services offered by the company, (Khan, 2014). Price in the marketing mix is useful in determining the profits earned by the company and the survival of the company. Ideally, Unilodge offers accommodation services to university students at affordable prices. It prices its accommodation facilities at relatively lower prices to make them more affordable. Distribution: This entails the location of the product and the means by which the products are made available to the customers by a company (Khan, 2014). About Unilodge, the company uses intensive distribution, exclusive distribution, selective distribution, and franchising. To ensure that its facilities are made available to the students. Promotion: Promotion involves finding a market for a specific product, through making the customers aware of the existence of a product and then convincing them to buy (Withers, 2014). Digital marketing is an important marketing and promotional strategy used by Unilodge to boost brand recognition and sales. Sales promotion is carried out by the company through advertising on various social media sites like Facebook and Twitter. How this company is adapting to the changes in digital marketing focusing on each element of the marketing mix. Unilodge Company is adapting to the changes in digital marketing to boost customer awareness of the services provided by the company (Pinto, 2017). The company advertises the product aspect of the marketing mix so that the customers are made aware of the services offered and the prices to be paid for the product (Robertson, 2017). The company is making use of social media sites to stimulate marketing of the services offered by the company. In its social media sites, the products (the facilities and the accommodation services available) are described, with the costs attached to them thus enabling the students to evaluate and choose the services of their interest. Differences between Unilodge and Mantra hotels Mantra hotels use different strategies and approaches to enhance the effectiveness of the activities carried out by the company. The difference between Unilodge and Mantra hotels is evaluated in the table below: Unilodge company Mantra hotels The company is involved in professional management and specialises in the management of student accommodation Mantra hotels do not specialise in the management of student accommodation but rather offers holiday accommodation in Australia. Unilodge company has less advanced information technology system as compared to mantra hotels Mantra hotels use diverse asset base, brand ownership and make use of streamlined, centralised operations and have a superior information technology infrastructure. The sales and marketing teams used by the company in sales promotion is weaker as compared to the team employed by Mantra hotels Mantra hotels use sales and marketing teams which are so strong such that it makes the company the strongest hospitality management group in Australia Conclusion In conclusion, Unilodge Company is very effective in providing accommodation services to the students in universities across Australia and New Zealand. The company employs the marketing mix to boost the profits earned by the company. The aspects of the marketing mix used by the company are product, price, distribution and digital marketing (promotion). References Hulse, K., Martin, C., James, A., Stone, W. (2018). Private Rental in Transition: Institutional Change, Technology and Innovation in Australia. Khan, M. T. (2014). The Concept of Marketing Mix' and its Elements (a Conceptual Review paper). International Journal of Information, Business and Management, 6(2), 95. Parameswaran, A., Bowers, J. (2014). Student Residences: From Housing to Education.Journal of Further and Higher Education. Pinto, S. A. (2017). Shackled Bodies, Unchained Minds: Lunatic Asylums in the Bombay Presidency. Robertson, S. (2017). Infrastructures of Insecurity: Housing and Language Testing in Asia-Australia Migration.Geoforum. Rowley, S., Costello, G., Higgins, D., Phibbs, P. (2014). Subsidized Affordable Rental Housing: Lessons from Australia and Overseas. Withers, G. (2014). The State of the Universities.Through a glass darkly: The Social Sciences Look at the Neoliberal University.